C+C (Colehour + Cohen)
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We're thrilled to announce the launch of the seventh edition of "Social Marketing: Behavior Change for Good" by Nancy R. Lee, Philip Kotler, and our very own Julie Colehour. Referenced in more than 1,000 higher education institutions, the book includes a proven 10-step strategic marketing plan and packed with 12 new cases and examples related to today’s most pressing social problems including COVID-19, voting, and youth mental health, among others.
“This new, seventh edition contains important updates and new content additions that reflect the evolving social marketing field and the most pressing issues of our time. Particularly noteworthy is the addition in each chapter of content addressing implications and examples related to diversity, equity, and inclusion." - Gael O'Sullivan, Adjunct Professor at Georgetown, University, and author of the book’s Foreword.
Pick up a copy and add it to your summer reading list.
Digital copy: https://bit.ly/3nWBMvu
Hard copy: https://amzn.to/3pBarPU
“This new, seventh edition contains important updates and new content additions that reflect the evolving social marketing field and the most pressing issues of our time. Particularly noteworthy is the addition in each chapter of content addressing implications and examples related to diversity, equity, and inclusion." - Gael O'Sullivan, Adjunct Professor at Georgetown, University, and author of the book’s Foreword.
Pick up a copy and add it to your summer reading list.
Digital copy: https://bit.ly/3nWBMvu
Hard copy: https://amzn.to/3pBarPU
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