Dustin Reichard Freelance cover

Dustin Reichard Freelance


Bainbridge Island / WA / US

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Keep Your Web Content Accessible to All

Let's talk about technical web content. Sure, technical stuff has its place, but when it comes to your website, it's essential to strike the right balance. Too much technical jargon can confuse your audience, leading to missed opportunities with potential clients or customers. So, when it comes to web content, remember two golden rules: avoid overloading with technical terms and keep it minimal when necessary.

Avoid Overload

The primary aim of your web content is to engage, inform, and persuade your audience. You want your content to speak to them in a way that resonates and converts them into customers. However, technical content often falls short on these fronts. It's hard to grasp quickly, can be off-putting, and may make simple issues seem overly complex. Plus, it can drive visitors away to competitors who communicate more clearly. To prevent this, steer clear of overwhelming technical language. By doing so, you ensure your message is crystal clear and easily digestible.

Keep it Minimal

Sure, some businesses naturally lean towards technical topics, and that's okay. But even in such cases, moderation is key. You don't want to overwhelm or alienate your audience. While some may be familiar with technical jargon, not everyone is. And remember, complex concepts can often be simplified with a bit of creativity and effort. So, if you must include technical content, do so sparingly.

Take, for example, an electrical contractor I once worked with in Seattle. They specialized in updating outdated wiring systems in homes, a topic laden with technical details. While the contractor initially provided content heavy with technical terms, it risked losing the interest of potential clients. By reworking the content to explain complex concepts in simple terms, we ensured it was accessible to all homeowners.

In Conclusion

The bottom line? Keep your web content straightforward, clear, and engaging. Inform your audience without overwhelming them. Remember, the goal is to capture their interest and ultimately their business. So, ditch the technical jargon that might turn them away. Need a hand simplifying your content? Feel free to reach out to me at dustin@drwrites.com or (206) 451-4660. Let's work together to create content that resonates with your audience.
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