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Just It Marketing


Longview / WA / US

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Just It Marketing12/11/2023
Tackling the challenge of lead generation in the home services sector? Your website might be the missing link. Studies reveal that a whopping 97 out of 100 individuals turn to online sources for local business information. If your website isn't effectively reaching your target audience, you're missing out on potential leads. Let's delve into crafting a website that not only functions well but also captivates potential clients.

Four Main Keys to an Effective Contractor Website

We get it; you're not a web designer. But building a fantastic contractor website doesn't have to be complex. Keep it simple, and focus on these basics to watch your business grow.

1. Ensure Mobile-Friendliness

With over half of internet traffic coming from mobile devices, a mobile-friendly website is non-negotiable. People should seamlessly navigate your site on any device. Check for mobile responsiveness by ensuring visible navigation, legible text without zooming, proper button spacing, and overall readability.

Example: If your website isn't mobile-friendly, Google might not favor it in search rankings, impacting your visibility compared to competitors.

2. Offer Compelling Content

When visitors land on your home services website, they seek answers and solutions. Organize your content intentionally, addressing key questions on your homepage, services page, about page, blog page, and contact page.

Example: A well-structured homepage should swiftly answer questions about the services offered, target clients, unique value, trustworthiness, and next steps for visitors.

3. Use Well-Thought-Out Imagery

High-quality images are crucial for your construction or contractor website. Whether through original photography or stock images, ensure legal use and intentionality. Showcase success on the homepage, friendly team interactions on the services page, the work environment on the about page, and break up blog posts with relevant images.

Example: Images should visually communicate what it's like to work with your team and the positive outcomes clients can expect.

4. Capture Leads

Not every visitor will schedule immediately, but capturing their contact details sets the stage for future engagement. Add email sign-up forms offering value like discounts or DIY guides. Once you have their email addresses, nurture leads with a mix of helpful and promotional messages.

Example: A well-executed email campaign can keep potential clients engaged and gradually guide them toward making a purchase or scheduling a service.

In conclusion, your contractor or construction business website is a potent tool for lead generation. By focusing on mobile-friendliness, compelling content, thought-out imagery, and lead capture, you'll not only enhance your online presence but also set the stage for business growth.
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